首  页 | 学校概况 | 招生信息 | 招生网 | 学院公告 | 新闻中心 | 就业信息 | 国际交流 | 教务教学 | 学生工作 |
| | | | | | | | | |
学院公告
西安科技大学接收2018年推荐免试
2015年西安电子科技大学微电子学
西安电子科技大学继续教育学院
西安建筑科技大学继续教育学院
系统发生错误
西安电子科技大学先进材料与纳
西安市科学技术局关于转发北大
2018西安航空职业技术学院招聘公
西安美术学院发布2017年公开招聘
通信工程学院2016年硕士研究生复
 
主页 > 学院公告 >
西安电子科技大学=====经济管理学院======学院新闻
来源:www.gx-xust.com 作者:西安科技大学高新学院 添加时间:2017-08-12 10:34 人气:

   Online entertainment shopping, normally supported by the pay-to-bid auction mechanism, represents an innovative business model in e-commerce. Because the unique selling mechanism combines features of online auction and shopping, consumers expect both entertainment value and monetary return from their participation. We propose a dynamic structural model to analyze consumer behaviors on entertainment shopping websites. The model captures a consumer’s learning process both from her own participation experiences and from the observational learning of historical auction information. We estimate the model using a large data set from an online entertainment shopping website. Results show that consumers’ initial participation incentives mainly come from a significant overestimation of the entertainment value and an obvious underestimation of the auction competition. Both types of learning contribute to a general decreasing participation trend among consumers over time. Our model further identifies two groups of consumers with different risk characteristics: One group is risk-averse and quits the website before effective learning takes place, while the other group exhibits risk-seeking behavior and overly commits to the auction games. Based on the estimated parameters of the model, we perform counterfactual analyses to evaluate the effects of policy changes on consumers’ participation behaviors. We discuss several important design implications and recommend strategies for building a sustainable business model in the entertainment shopping industry.

责任编辑:admin
  返回

Copyright 2009 西安科技大学高新学院 All Rights ReservedAll Rights Reserved 联系电话:

学院地址:陕西省西安市子午大道中段39号 邮编:710109

陕ICP备08001211号